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Webinar: An Introduction to Donor Data Segmentation
September 17, 2018 @12:30 pm - 2:00 pm
Title: An Introduction to Donor Data Segmentation
Speaker: Steven Shattuck
You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure.
In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database – strategies that produce results!
- 4 basic ways to segment your donors.
- How to get off the donor acquisition treadmill
- How to improve your donor retention rates
- The best an easiest ways to segment donors – ways that have the potential to turn casual donors into major donors
*This webinar was pre-recorded on July 11, 2018.
2600 Victory Parkway
Cincinnati, Ohio 45206
Directions – CLICK HERE
12:30-1:00 pm Registration/Lunch/Networking
1:00-2:00 pm Presentation
AFP Members – FREE
AFP Non-Members – $25
Students (with valid student ID) – FREE
*Your registration is a financial commitment. You will have an option to add a lunch order to your registration, or you are welcome to bring a bagged lunch with you to the event.
This event has been approved for 1.0 CFRE credits.