Webinar: An Introduction to Donor Data Segmentation

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Title:  An Introduction to Donor Data Segmentation

Speaker:  Steven Shattuck


You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure.

In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database – strategies that produce results!

You’ll learn:

  • 4 basic ways to segment your donors.
  • How to get off the donor acquisition treadmill
  • How to improve your donor retention rates
  • The best an easiest ways to segment donors – ways that have the potential to turn casual donors into major donors

*This webinar was pre-recorded on July 11, 2018.

Location:
Talbert House
2600 Victory Parkway
Cincinnati, Ohio  45206

Directions – CLICK HERE

Time:
12:30-1:00 pm Registration/Lunch/Networking
1:00-2:00  pm  Presentation

Cost:  (registration)
AFP Members – FREE
AFP Non-Members – $25
Students (with valid student ID) – FREE

Register

*Your registration is a financial commitment. You will have an option to add a lunch order to your registration, or you are welcome to bring a bagged lunch with you to the event. 

This event has been approved for 1.0 CFRE credits.