Website Northern Kentucky University
Your Success is Our Purpose.
The Engagement Center Manager provides strategic leadership and daily management of the Engagement Center at Northern Kentucky University. This position oversees a team of student ambassadors responsible for delivering personalized, multi-channel outreach (phone, text, email, and video) to alumni and donors.
The Manager designs and implements a cadence-based engagement program aligned with the Annual Giving (AG) solicitation plan to optimize donor engagement, qualify prospects for major gift referral, increase donor retention, and upgrade annual donors—especially to the President’s Society level ($1,000+).
This role blends strategy, analytics, coaching, and content development to ensure outreach is meaningful, personalized, and results-driven.
Summary of Responsibilities:
Strategic Engagement & Annual Giving Alignment:
Lead the design and execution of individualized engagement strategies that align constituent passions with university priorities.
Develop and manage student ambassadors in strategic outreach cadence that aligns with the overall Annual Giving solicitation calendar (emails, appeals, giving days, fiscal year-end, calendar year-end, etc.).
Collaborate closely with the Annual Giving team to ensure engagement center activity supports institutional fundraising goals.
Multi-Channel Outreach Management:
Develop calling, texting, email, and video scripts aligned with campaign messaging and annual giving priorities.
Ensure all outreach reflects best practices in personalization, compliance, and donor stewardship.
Other:
Data, Reporting & KPI Management- Establish, monitor, and report KPIs related to engagement rates, contact rates, donor retention, upgrades, referrals, and revenue.
Crowdfunding/Impact Initiatives – Support project planning and execution (e.g., Impact NKU crowdfunding or similar initiatives), including timing and promotional strategy.
Assist with creation, management, and optimization of giving pages and engagement tools.
Qualifications
Bachelor’s Degree and three (3) years – sales, marketing or communications experience.
Minimum of three (3) years related management experience.
Excellent written and verbal communication
Good customer service
Fundraising and Donor Management
Good understanding of Microsoft Office package, Raisers Edge, SAP, Excel
Knowledge of online giving, giving day, call center, and text software/platforms is a plus.
Hours: Mon-Thurs 11:45 – 8:00, Friday 8:15 – 4:30, some weekends
Salary: $50,739 minimum annually
To apply for this job please visit jobs.nku.edu.
