Networking and Knowledge Breakfast

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Topic: Maximizing the Lifetime Value of Your Donors for Fundraising Success

Speaker: Jay Love, Co-Founder and current Chief Relationship Officer at Bloomerang.

Ethics Presenter: Tricia Sunders

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Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.

Why let this enormous asset go underutilized?

In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.

Learning Outcomes:

  • Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
  • Understand segmenting strategies lead to higher response rates from your donor communications
  • Learn how to generate meaningful reports that will impact your internal procedures

Time:
7:45-8:00 a.m. Registration
8:00-9:30 a.m. Program
9:30-10:30 a.m. Networking

Location:   Cincinnati Red Cross, 2111 Dana Avenue, Cincinnati, OH 45207

Cost:  
AFP Members & Students (with valid student ID) – Free
AFP Non-Members – $25.00

About our Speaker:

Jay B. Love is a Co-Founder and current Chief Relationship Officer at Bloomerang.
He has served this sector for 33 years and is considered the most well-known senior statesman whose advice is sought constantly.

Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth.

Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master.