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Are you using data to evaluate your major and middle giving programs?  

Fundraising success depends on the ability to leverage two important assets: data and time. With high-quality data and systems, you can spend your time—your most precious resource—in the right places. This is especially true when it comes to major and principal gift fundraising. 

Join this session to learn how to use data to elevate your major and middle gifts program. 

Learning objectives:

Refine your portfolios by answering questions such as… 

Are the right prospects in our portfolios? 
Are our portfolios the right size?
Are our prospects actively engaged? 

Improve your solicitations by answering questions such as…

Are we asking for the right amounts? 
Are we closing the right number of gifts? · 
Better use your time by answering questions such as… 
Are our staff structured for maximum results?
Are we using the best goals, metrics, and expectations? 
How can we implement a more data-driven approach to principal and major giving?


Date: Thursday, May 16, 2024

Time: 11:30am – 1:00 p.m.

Location:   Virtual Zoom Meeting

AFP Members & Students (with valid student ID) – FREE
Non-Members – $45.00


More about our Speakers:

  Abby Shue – Senior Consultant, Benefactor Group

Abby is an accomplished nonprofit executive with fifteen years of leadership experience in cultural organizations. Abby has a proven track-record of coaching high-performing teams, building mission-driven relationships, developing data-informed strategy to exceed ambitious revenue goals, growing audiences and advancing equity and inclusion. In addition to her advancement expertise, Abby has significant experience in strategic planning, board governance, government relations, membership, marketing, communications, events, program development and evaluation. Abby completed BoardSource’s Certificate in Nonprofit Board Consulting.

Abby’s previous leadership roles include Deputy Director of External Relations and Advancement at the Speed Art Museum, Vice President of Development at Fund for the Arts and Vice President at Kentucky Performing Arts. Abby has received recognition for her work from Business First of Louisville, Insider Louisville, Association of Performing Arts Presenters and International Society for the Performing Arts, among others.

Abby holds a Masters in Business Administration from Vanderbilt University, where she received the competitive full-tuition scholarship for a nonprofit executive, and a Bachelor of Arts from Butler University where she studied Journalism and Ballet. She lives in Louisville with her husband and two children and is active in the community, currently serving on the board of Louisville Public Media as Chair.

Jillian Tintle – Senior Consultant, Benefactor Group

Jillian has expertise in data analysis, system and process optimization, and strategic business intelligence. With experience leading different functional areas within Advancement Services including gift processing, prospect management, and database management, she supports clients in system selections, readiness assessments, and data analysis projects.

Jillian’s past experience is in advancement services at higher education, healthcare, and cultural organizations. Prior to joining Benefactor Group, she was the Director of Advancement Services at the College of Charleston.

Jillian lives in Charleston, South Carolina where she is active in the nonprofit community. She earned a BA from Furman University and an MBA from the University of South Carolina.


Full participation in this program is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification. 

Your reservation is a financial commitment.

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